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Deputy Governor Cok Ace Asks PHRI to Respond to Tourism Market Changes Post-Covid-19

/ist/Deputy Governor Cok Ace Asks PHRI to Respond to Tourism Market Changes Post-Covid-19.

Deputy Governor of Bali, Prof. Tjokorda Oka Artha Ardana Sukawati, officially opened the PHRI BPC Badung Muscab at the Infinity8 Bali Hotel, Jimbaran, Nusa Dua (Thursday 16/3).

In his opening remarks, Deputy Governor Cok Ace welcomed the holding of the PHRI BPC Badung Muscab this morning, where the event was delayed for a year due to the Covid-19 pandemic.

Cok Ace hoped that with the holding of the Muscab, a new PHRI BPC Badung board would be formed that could lead the organization towards a better future, especially in responding to various complex challenges in the tourism world post-Covid-19.

Cok Ace added that after Covid-19, Bali’s tourism sector, in particular, faced a number of challenges and issues that needed to be addressed together. One of them is changes in the market segment, where international tourists previously dominated by China and Australia.

However, after Covid-19, the number of Chinese tourists has decreased significantly. As a result, the three largest tourist markets for Bali now come from Australia, India, and Russia.

“I hope that PHRI can respond to the changes and challenges that are currently emerging. Our efforts must be able to adjust to the direction and preferences of the market,” he added.

Cok Ace, who also serves as the Chairman of the Bali PHRI BPD, added that besides changes in the market segment, Bali’s tourism sector is also facing problems with accommodation. Not all accommodations in Bali are members of PHRI, and the current number of accommodations is also imbalanced with the number of tourists coming to Bali, resulting in a low occupancy rate for hotels.

The opening of the PHRI BPC Badung Muscab was attended by the Head of the Bali Tourism Office, Tjok Bagus Pemayun, Chairman of PHRI BPC Badung, I Gusti Ngurah Rai Suryawijaya, representatives from the Badung Tourism Office, PHRI BPC Badung’s members and officials, and other invitees.